Turning a technical body into a global brand powerhouse

For over 150 years, The Loss Prevention Certification Board (LPCB) has set the global gold standard for fire and security testing and certification, but they were being out-communicated by newer competitors. And while known as experts with specialists like engineers and architects, business leaders found their language too technical, and the brand representation outdated.

The challenge: to build a brand that carried authority and expertise in its DNA.

Turning technical language into an emotive, confident narrative, "Standards like no other" became the unifying brand platform: a confident declaration that LPCB’s standards are anything but “standard”.

This platform now underpins the brand’s global communications activities. It reinforced the brand’s credibility and confidence across every channel, re-establishing it as a modern global authority in certification and testing.

With simple, rooted copy addressing each pillar of LPCB testing, security (smash), fire suppression (drench), and fire detection (test), the campaign makes the bold and confident claim that LPCB testing is built on trust.

Inspired by natural phenomena like volcanos, waterfalls, and earthquakes, Pagefield Content Studio designed, directed and captured high-quality visual assets that turned scientific testing in heroic feats of endurance.

With our production partners Lightfoot, we produced a comprehensive creative suite, including a 30s hero film and over 100 short-form videos and stills.

Working with our paid media expert partners, Pagefield Content Studio built a paid campaign that met audiences in every major market for the brand, reaching four continents and in three languages.

The campaign appears globally on TV, YouTube, LinkedIn, and in ultra-targeted billboards around key industry events and conferences.

The #TrustIt campaign creative and messaging is now fully embedded across every audience and internal touchpoint, reflecting the brand’s revised authority and energy. From presentations to employee LinkedIn posts, the unified brand messaging and imagery brings consistency and confidence to the global brand.

A cohesive, high-energy and impact campaign that redefined what LPCB certification looks and feels like.

The #TrustIt slogan and asset suite now underpin all LPCB’s marketing and internal engagement: inspiring pride with employees, credibility among specifiers, and global awareness as the campaign expands.